The One-Ad System That Generates $4.25 B2B Leads And Turns Them Into $16 High-Intent Booked Appointments Within 24 Hours
This system uses Custom AI Lead Magnets to qualify prospects BEFORE they can book an appointment, so your calendar stops filling up with time-wasters and starts filling up with people who are actively looking for help right now, not “sometime later.”
The Mistake Everyone Makes in B2B Lead Generation
Most businesses and business owners generate leads completely backwards.
They collect random leads first.
They qualify later.
They hope sales can sort it out on the call.
BIG mistake.
That approach guarantees wasted time.
If your calendar’s open by default, your system’s broken. Anyone with curiosity, boredom, or mild interest can book.
By the time you realize they’re not a fit, the cost’s already been paid and the time’s already been lost.
If you’re trying to get more appointments and sales conversations and most of them are still going nowhere, the problem isn’t whether you’re running ads yet, how long you’ve been in business, or how polished your funnel looks.
It’s your qualification.
Maybe you’re not running ads yet and you’re relying on referrals, outreach, content, or word of mouth, and you’re frustrated by how slow and unpredictable it feels.
Maybe you’ve just started your business and you want a proven and predictable way to generate leads without wasting months experimenting.
Or maybe you're running ads and you’re getting leads, but most of them are low quality and turn sales calls into unpaid consultations.
In all 3 cases, the same thing is happening.
Not enough leads and appointments. Or too many BAD leads and tire-kicker appointments
Once that happens, everything breaks. Sales calls turn into explanations. Close rates stay low. You start chasing "more activity" to compensate.
And over time, you accept bad leads and appointments as “part of the game.”
They’re not.
They’re a design flaw.
The Simple Shift That Changes Everything
This system came out of necessity inside one of my own portfolio businesses.
After several conversations with my sales team, it became clear that the issue wasn’t traffic or interest, but the quality and timing of the leads reaching our calendar.
We needed fewer conversations and higher intent, with people who were actually ready to buy NOW.
That’s when we flipped the system on its head.
People who are actively looking for a service today already have questions, and those questions aren’t educational. They’re decision-driven. They reveal urgency, budget, seriousness, and intent.
Instead of hiding those questions at the end of the process inside a sales call, we made them the entry point into the system.
Qualification is no longer something that happens after a lead is captured or a call is booked. It happens first.
The result is simple. Only red-hot prospects who are already in buying mode ever reach the calendar.
And the best part?
As a byproduct of this new way of gettinigg B2B appointments, we were getting tons of SUPER qualified leads for super cheap…
The 3-Step Process That Makes This Work
Think of this system as changing the front door to your business.
Most businesses invite everyone in through the same entrance.
Free guides.
Generic offers.
Open calendars.
Anyone can walk in, look around, waste time, and leave. That’s why you get browsers, tire-kickers, and people who were never going to buy in the first place.
We changed the front door completely.
Instead of attracting everyone, the system is designed to pull in only the people who are already in the market, already looking for help, and already prepared to pay TODAY.
Here’s how it works.
Step 1: We place a single Meta (Facebook and/or Instagram) ad designed to attract people who are already in the market.
This isn’t a branding ad and it isn’t meant to educate.
The ad speaks directly to people who are actively looking for a solution right now and already have questions about hiring someone like you.
These aren’t “I’m just learning” questions. They’re comparison questions. Decision questions.
The kind of questions only someone with urgency, budget, and intent would recognize as relevant.
Step 2: The ad sends them into a Custom AI Lead Magnet built around those questions.
Instead of clicking an ad and landing on a generic page, prospects enter an adaptive, interactive flow that uses those buyer questions as the hook.
The experience changes in real time based on how they answer. We use simply AI to evaluate intent, and filter aggressively.
This isn’t a traditional lead magnet. It’s a live qualification engine that flies under the radar.
Step 3: The booking page is unlocked only after intent is proven.
The calendar is not available to any random stranger. It’s the reward.
Only prospects who complete the process and clearly demonstrate buying intent are allowed to book a call. Everyone else is filtered out quietly, automatically, and before they ever touch your time.
That’s the flip.
Qualification no longer happens at the end of the process. It happens at the beginning.
And because of that, the only people who ever reach your calendar are red-hot prospects who are already in buying mode.
No funnel gymnastics. No long email sequences. No chasing people who were never serious.
Just a different front door that attracts buyers and blocks everyone else.
Why Custom AI Lead Magnets Change EVERYTHING
Custom AI Lead Magnets replace generic opt-ins with a simple decision flow that figures out who’s serious and who’s not.
Instead of sending everyone to the same page and hoping something sticks, we use a simple ChatGPT prompt to generate a custom lead PDF that speaks DIRECTLY to the prospect.
Rule number 1 in marketing: the more we tailor things to the user, the higher the conversions.
And now with AI, it's easy to do it in less than 5 minutes.
There’s no pressure and no selling in the process. It doesn’t try to convince anyone. It just quietly filters.
That’s the real shift. You stop collecting random leads and start letting only serious buyers reach your calendar.
How We Attract Buyers and Repel Curious Tire-kickers
This system works because it doesn’t try to attract everyone.
Instead of leading with big promises or flashy guarantees that pull in the wrong people, it starts with one clear question that only serious buyers are already asking.
These are money questions. Decision questions.
The kind that show up when someone is actively comparing options and trying to avoid an expensive mistake.
“What’s a realistic cost per booked sales call for a B2B service in my market?”
“How much should a company expect to spend to consistently generate qualified inbound demos?”
“What does it actually cost to replace manual processes with automation at scale?”
“How much budget is required to compete for high-intent buyers in a crowded market?”
Someone engaging with questions like these isn’t browsing. They’re already spending money, already evaluating options, and already close to a decision.
That question becomes the entry point to the system. Prospects move through a short decision flow where they answer a few relevant questions about their situation. Based on how they respond, the system adjusts in real time, quietly filtering for urgency, fit, and intent.
People who are just curious drop out on their own. People who are ready move forward.
At the end, qualified prospects receive a brief, tailored PDF breakdown that directly answers the question they came for, using realistic benchmarks. From there, they’re given the option to book a call, with clear context around what you do and who you help.
The result is immediate separation. Tire-kickers disappear, and buyers show up.
Fewer leads. Better conversations. Calls with people who are already in buying mode.
What This Looks Like in the Real World
Here’s what typically happens when this system replaces a traditional funnel.
A B2B home service business running ads to a free guide was booking 20 to 30 calls per week and closing very few. After switching to this process:
Lead costs dropped below $5
Appointment costs stabilized around $16 dollars, and
Close rates doubled
Revenue increased because the people showing up were already qualified.
A consultant in a competitive market stopped offering free content and instead used decision-based questions as the entry point.
Within days, they were booking calls with decision-makers who were actively comparing providers and ready to choose. Results were amazing (but we weren't surprised because that's what happens when you use this new process)...
$3 leads
$24 booked appointments
$90 cost per new retainer (he gets paid $500 per month per retainer)
Profitable within days
Those results didn’t come from clever copy or funnel-hacking. They came from changing when qualification happens.
Here's What You Get In the Next 2 Minutes…
This training gives you everything you need to install the system into your business and start generating qualified appointments fast, often within the same day.
NO need to buy upsells.
NO need to join a paid group.
NO need to buy coaching.
You can buy those if you want to, but they are NOT necessary to get results quickly.
You can start immediately and have this live within the next hour.
Video 1: The System, Start to Finish
A complete breakdown of the full system so you see exactly how everything works together, from first click to booked call. You’ll understand the logic, the flow, and why this setup works before you build anything.
Video 2: The One-Ad System (The Exact Facebook Ad We Use)
The precise Facebook ad structure we use to attract in-market buyers with a single ad. You’ll see how it’s framed, why it filters for intent automatically, and how one ad can outperform complex multi-ad setups.
Video 3: The Custom AI Lead Magnet
A step-by-step build of the Custom AI Lead Magnet that qualifies prospects before they ever reach your calendar, using buyer questions instead of hype or free content.
Video 4: Launch, Optimize, and Stabilize
How to connect everything, turn the ads on, and make simple optimizations without overthinking, breaking the system, or wasting budget once traffic starts flowing.
As a bonus, you’ll also get access to several tools and frameworks taken directly from our internal, in-house library.
These are the same assets we use across my own companies to improve show-up rates, tighten qualification, and move faster from first click to booked calls.
Instead of recreating everything from scratch, you’re getting proven internal resources you can plug in immediately and use alongside the system.
Bonus #1: The 90% Show-Up Rate Framework
A simple, proven structure that dramatically increases show-up rates so booked calls actually happen, without chasing prospects or sending endless reminders.
Bonus #2: Winning Facebook Ad Templates (Copy-Paste Ready)
A ready-to-use Canva ad library you can duplicate into your workspace, tweak the text, and launch immediately without designing anything from scratch.
Bonus #3: The Perfect Pre-Call Page
A plug-and-play pre-call page framework that sets expectations, reinforces intent, and eliminates low-quality conversations before the call even starts.
You don’t need anything else to get started. If you want help later, it’s available. If not, you can install the system, launch it, and start seeing qualified bookings on your own.
Why This Approach Will Always Work For Years To Come
This isn’t a tactic. It’s not a loophole. It doesn’t depend on platforms behaving a certain way.
It's based on human psychology.
As long as buyers ask questions before making decisions, this system works.
That makes it durable.
And I know something durable when I see it.
I’ve been running paid ads daily for over two decades.
Unlike many "overnight gurus" who pop up today and disappear tomorrow, I've been around the block.
I started running paid ads on Google in the early 2000s. Here's the first screenshot of one of my Google ad accounts for my own offers…
And started advertising on Facebook around 15 years ago.
I’ve managed and overseen 8 figures in paid ad spend across our agencies, portfolio brands, partners, and client accounts.
I was also the first CEO to be interviewed by Facebook for their "Inside Facebook" series... shot at their European headquarters in Dublin... after scaling one of my companies, an advertising and marketing agency I built from scratch, to 8 figures using the exact strategies I now teach.
And most importantly, my businesses and brands are in the trenches every day: actively running ads and seeing what works right now for our agency clients and my own brands.
This framework is the key. It’s what we use and trust with our own money.
I've taught our advertising and marketing strategies and concepts to thousands of business owners, entrepreneurs, and executives around the world...
And written several books about advertising, marketing, entrepreneurship, mindset, and growing businesses from zero to 8 figures with paid ads.
Spoken at dozens of in-person events, masterminds, and conferences across the world…
Why This Is Different From Everything Else
Most people selling training online aren’t actually running a real business anymore.
They learned something years ago (or watched a YouTube video), packaged it up, and sell the same recycled outdated method.
That’s not what’s happening here.
I own a portfolio business in multiple markets and languages. And several of my businesses use this exact process to generate super-hot leads and qualified appointments on a daily basis.
This system was built and refined inside real companies, with real ad spend, real sales teams, and real consequences when things didn’t work.
That’s also why I can make this guarantee.
If you go through the system, implement it the way it’s shown, and give it a real shot for 30 days, but you don’t generate leads or you’re not satisfied for any reason at all, you can request a refund and it will be processed within 24 hours.
No back-and-forth. No hoops.
And keep this in mind: there’s no partial version of this. No missing pieces. No "you need to upgrade to unlock the real stuff".
This is the complete system. Everything you need is already included.
At this point, the only real risk is not fixing the qualification problem that’s been slowing everything else down.
Why Only $7?
I don’t need to sell this book to make money.
This is the exact blueprint I use across my portfolio companies every single day. And I wanted to make it so accessible that it feels like stealing.
I want to put Information Publishing Secrets into as many hands as possible... because this is the book I wish someone had given me when I first started publishing and selling information back in 2006.
From packaging and positioning to pricing, promotion, and publishing at scale, this book walks you through the exact process I’ve used to launch and oversee 1,000+ offers across multiple markets and languages.
It’s 20 years in the trenches, distilled into 332 pages you can mark up, model, and use.
I believe those who’ve succeeded in an industry have a responsibility to give back… not to impress people, but to raise the standard. And I’m in a fortunate position where I don’t rely on selling this knowledge to survive.
Because I run a portfolio of businesses (both inside and outside the information publishing space) I don’t depend on teaching people how to make money online.
And that’s exactly why I can be fully transparent and radically generous with what’s inside this book. This is the same system I use across my companies and investments: shared with you, step by step.
This also comes from my background as a professional athlete. I’ve seen far too many “overnight experts” start selling high-ticket masterminds and pretending to be veterans after just a few months online. That’s not how you build real credibility and it’s not how you create lasting results.
So inside the book, I show actual screenshots, archived sales pages, and hard proof going back to 2006, so you can see exactly how this has worked in real markets, for real businesses, over real time.
This book is my way of sharing what works… and helping good people win.
You can download the full digital version of Information Publishing Secrets right now for just $7.
Click below to get instant access… and peek behind the curtain to see how the top 1% of info marketers and publishers are building powerful businesses and freedom-based lifestyles they actually love.
Here's What You Get Access to:
332-Page Tactical Playbook
Built from 20 years in the trenches and over $150M in sales: this is the publishing system used to launch, scale, and sustain info businesses in any market.
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The Information Publishing Secrets Book
BONUS #1: The Audiobook
BONUS #2: 10-Hour Private Workshop
BONUS #3: 51-minute Private Workshop
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